Norfolk County Council

I say, all day parking for a spiffing £2.30! Super

We've worked on lots of projects for Norfolk County Council, but this has to be one of our favourites. We really went to town visually and produced a striking, colourful retro style campaign - hinting at the retro pricing! The key messages were: all day parking for £2.30, a mere 15 minutes journey time in to the city centre and frequency of service with buses running every 12 minutes. The campaign was a huge hit and the Council saw increased Park & Ride numbers as a result.