A little bit of what makes us tick.

Stories. Musings. Off-piste thoughts and biased opinions. Our regular offerings to the great god of blog.


Creative Sponge’s Vision Spearheads Cycle Challenge

Creative Sponge is spearheading a team of cyclists aiming to ride 212 miles to celebrate the 212th anniversary of the Norfolk & Norwich Association for the Blind (NNAB).

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Posted by scott | May 3 2017

2016 – A Year in Review

2016 was a great year for Creative Sponge – we moved offices, expanded our team and opened over 550 projects. We’ve narrowed those 550 down to just five favourites – no mean feat! Read our blog to find out which projects made it on to our list…

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Posted by shulla | Mar 3 2017

Web Developer Wanted!

Do you know your HTML, CSS and Javascript? We are looking for a front end web developer to join our dynamic team in Norwich...

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Posted by barry | Feb 9 2017

Get ahead of the competition: top 5 e-commerce trends for 2017

Online sales equate to 21% of total retail sales; can you afford to miss out on a slice of the growing £107bn pie? There are some simple rules to follow when selling online and many straightforward best practices.

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Posted by shulla | Jan 12 2017

Work Experience

It was a pleasure to be joined by Mitch for a week’s work experience in June. Getting stuck into a branding role, Mitch was tasked with designing the packaging and logo for a new product. The product was an innovative new phone stand, designed by a another student taking his work experience with product design and development company, Product Resolutions. Mitch’s ideas were focused on creating an angular and modern look. The finished result was a real-life 3D printed phone stand complete with logo and a box to hold the item!

Posted by beth | Jul 7 2016

Nikita Mazepin Website Launch

After months of hard work, film shoots, design and development, we are excited to share the new website for young F3 driver, Nikita Mazepin! Currently racing with Hitech GP, the Russian driver will making his Formula One test debut with Sahara Force India Formula One team next week at Silverstone as the team’s development driver. Check out the site to find out more: http://nikitamazepin.com

Posted by beth | Jul 7 2016

UEA Case Study

2016 has been a busy year with UEA projects aplenty. We have had the pleasure to be involved with a number of exciting campaigns, using the new brand guidelines to push the University’s marketing materials to new heights.

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Posted by alex | Jun 24 2016

New zoo website

Our aim was to take visitors on an engaging and interactive adventure that was reminiscent of an exciting day at the zoo. Captivating full screen video, vibrant imagery and illustrative elements helped convey this feeling. We did a huge amount of research on other zoo websites as part of our design and development process – we (and more importantly the client) think the end result is Grrrreat!!

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Posted by alex | May 27 2016

Branding Case Study

To relaunch and reposition Hitech Racing as Hitech GP – to develop a dynamic, engaging, cutting-edge brand image and apply across a range of materials including website, print collateral and video. Take a look at how we did it.

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Posted by alex | May 18 2016

We’ve moved!

Was moving home a piece of cake? Hardly, but we’re in our new office, the kettle’s on and we’ve broken out the biccies. Why not pop round and say hello.

Our new home is:
43 All Saints Green
Norwich, NR1 3LY

Posted by sophie | May 1 2016

WiSpire website launch

Our new website for WiSpire has officially launched! WiSpire provide superfast wireless broadband to rural communities across Norfolk. Take a look here: www.wispire.co.uk

Posted by sam | Apr 11 2016

New branding and website for Norfolk County Council’s Services for Schools

We created a vibrant new brand identity and website for Norfolk County Council’s Services for Schools. The new brand uses a colourful, modern palette which helps to differentiate it from competitors. Take a look at the website:


Posted by scott | Apr 5 2016

New client – Borg & Overström

We’re really excited to be working with uber cool brand Borg & Overström on their new corporate brochure.

Posted by alex | Mar 10 2016

Dinosaur Park Case Study

To design and build a fun and engaging mobile optimised website which would appeal to a wide range of audiences.

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Posted by alex | Mar 1 2016

Pitch Win!

We’re really pleased to be working with Norfolk County Council on an exciting new project to rebrand Services4Schools. With a new identity and website in the pipeline along with a range of printed collateral, our first priority will be to develop a new name for the organisation – one which encapsulates it’s vision, values and ethos. We’ll be showcasing our branding work soon!

Posted by beth | Feb 24 2016