Providing a safe space for those in crisis and beyond.

The challenge.

Those suffering with their mental health don’t know where to turn, often ending in A&E who have neither the resources or specialist knowledge to be able to help. Working with Norfolk & Waveney Mind, the CCG, and The Feed, we looked to create the identity and digital hub for a new service providing those with mental health problems the support they so desperately need.

REST brand guidelines showing cover and logo rules
REST brand guidelines showing photographic style

Our approach.

The service would be for those in crisis, and those who are yet to fully recognise and diagnose their condition, so we needed an understanding of how we could help them find support. Those with lived and loved experiences came with us on the journey giving us their vital insight. From workshops and co-creating the name to usability research throughout the process, their involvement would help to design a brand and website that mattered.

The solution.

One mind at a time. Everyone’s struggles are different, we wanted to make sure that however you feel, you feel like you belong at REST. A safe space to recover, eat, support, and talk. 

The brandmark brings the pillars of REST together, a content collection of not quite perfect circles. Alongside reassuring uppercase typography, the circles are then used as a device throughout the visual language to highlight people within imagery, the very people this is designed for. The brand as a whole striking a perfect balance between authority and warmth.

The REST website needed to be a place to find help when in crisis, but also room to digest further support, resources, and access to a like-minded community. So alongside prominent crisis support, we created needs-based navigation, giving clear routes into relevant content, ‘I need help’ or ‘I need to help someone else’. The UX and UI were designed to give space to breathe and to give the users the level of help they need.

The website was launched during the pandemic offering a much-needed resource for many of us whose mental health suffered in lockdown.

REST website homepage

Success stories.


What we do.


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