Shouting about success.
Quite rightly, Norwich Business School takes great pride in its record results and growing global reputation. But to maintain its standards and the world-class calibre of applicants, the School wanted to shout about its many successes; deciding that the best vehicle to showcase its achievements was a high-end new annual publication aimed at the global business community.
Done different, done better.
We deliberately steered clear of the heavily fact-based content of standard annual reports and, instead, gave the publication a more human, approachable look and feel. As a title, ‘Shine&Rise’ reflected the aspirational nature of the magazine, reinforced by a highly sophisticated design style perfectly suited to the business audience. Grids were ignored, and boundaries pushed, making the publication more fluid and dynamic. Broken up with key statistics and infographics, the editorial copy is engaging and entertaining, yet still informative. We feel privileged to have produced the first two editions of ‘Shine&Rise’ and look forward to working on many more in the years ahead.