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Hello, we’re Sponge

A team of brilliantly talented individuals, full of personality. We work hard – combining creative ideas, diverse skill sets and strategic insight – to ensure every project triumphs.

Whether you’re an established brand with a marketing challenge to solve or a start-up needing a cut-through visual identity, every client gets treated with the same level of passion, enthusiasm, and painstaking attention to detail that they deserve. We call that Brilliant.

Proudly based in Norwich, we’re an experienced creative agency. Our innovative and effective ideas help make brands great.

Being brilliant since 2004

We exist because we love being creative, and we’re darn good at it too. From branding to websites, and social campaigns through to print, everything we do elevates our clients’ brand, pushing the needle one notch at a time. We understand too that in order to truly deliver against a brief, our impact has to be measurable and effective.

With years of expertise across FMCG, property & construction, education, health & wellbeing, hospitality & leisure and charity sectors – we have the drive and knowledge to elevate your brand to reach its full potential.

How can we help you?

Imaginative ideas. Creative solutions. Confidently delivered.

BRANDING & VISUAL IDENTITY

A strong logo can stand out – but having a defined brand gives you a holistic identity. Working with you from the ground up or shaping your existing identity, we can bring imagination and consistency through imagery, colour, graphic elements, tone of voice and messaging to make your brand clear, clean and memorable.

WEBSITES & DIGITAL

Your digital presence is one of the most important elements of your brand identity. Through research and planning we’ll define the right approach. With a combination of creative ideas and skilled technical development, we’ll craft the ideal solution to connect audiences with your website or app.

ANNUAL REPORTS & PRINT COLLATERAL

It may be a digital age, but nothing beats the tactile engagement of quality, printed solutions. We’ve got decades of print experience – you can rely on us to deliver the perfect annual report, brochure, prospectus, packaging or direct mail campaign.

ADVERTISING CAMPAIGNS

Online, digital, printed – whatever the platform we’ll use our experience to deliver the right campaigns for your brand and budget. Whether it’s a national OOH and TV campaign, a focused digital advertising project, or a direct mail piece, our tailored approach will help define what will best resonate with your audience.

VIDEO & ANIMATION

Video and animation are the perfect visual medium for attracting attention – whether on a social feed, a TV campaign or website. It’s a versatile format, which, when executed correctly, can have a huge impact. With our in-house expertise you can trust us to deliver hugely engaging content for your brand.

SOCIAL MEDIA

Social media influence is a major component of your brand presence. With many audience types engaging with brands on social before websites, it’s a content stream your business can’t afford to ignore. We’ll plan and deliver your content, working collaboratively to ensure your audiences stay engaged.

Get in touch today

Meet our senior leadership team…

Patrick Hennings

CREATIVE DIRECTOR

As Creative Director, Patrick leads the Studio team. He has oversight of every project, defining and setting creative direction, he’s also very hands-on and strategic in his creative approach. He inspires and motivates the creative team to always deliver to the best of their ability.

With over a decade experience in the industry, Patrick has built up valuable experience at multiple agencies working as a freelancer, including over four years at a leading property marketing agency, specialising in place-making design, content creation and branding.

Alex Tosh

FOUNDER & MANAGING DIRECTOR

Before starting Sponge back in 2004, Alex spent the first 10 years of his career in various marketing roles with Nestlé, Johnson & Johnson and, latterly, Campbell Soup Co. Sponge has grown steadily since and, in 2018, was listed in Design Week’s Top 100.

Outside of work, Alex is a keen fitness enthusiast and baker. His dogs, numerous chickens, tortoises and gerbils along with a bid to become more self-sufficient by growing his own veggies, keep him and his wife Lorraine very busy!

Martin Betts

CLIENT SERVICES DIRECTOR

Martin joined Sponge in September 2018 as Senior Account Manager before taking on the role of New Business Manager. He now heads up Client Services, responsible for the commercial success of the agency, and fostering key relationships to help our growth over the coming months and years.

Before working at Sponge, Martin spent 20 years working in journalism, publishing, and communications, before moving into agency-side marketing roles.