+44 (0)1603 622 766

We’re Sponge, a group of creatives and relationship builders.

A team of brilliantly talented individuals, full of personality. We work bloody hard – combining creative ideas, diverse skill sets and technical knowledge to ensure every project is managed efficiently to achieve the best results possible.

Whether you’re an established brand with a big challenge or a start-up needing a new cut-through brand, every project gets the same passion, enthusiasm, and painstaking attention to detail that helps to create bloody brilliant solutions.

Proudly based in Norwich, we’re an experienced design agency full of innovative ideas that builds great brands and relationships

Brilliant creative since 2004

Our purpose is to creatively grow brands and push business’ forward – from branding to websites, and social campaigns through to print, everything we do progresses our clients’ holistic brand presence.

With years of expertise across FMCG, property & construction, education, health & wellbeing, hospitality & leisure and charity sectors – we have the experience and knowledge to elevate your brand to reach its full potential and create powerful connections with your audience.

Imaginative ideas. Creative solutions. Confidently delivered.


A strong logo can stand out – but having a defined brand gives you a holistic identity. Working with you from the ground up or shaping your existing identity, we can bring imagination and consistency through imagery, colour, graphic elements, tone of voice and messaging to make your brand clear, clean and memorable.


Your digital presence is one of the most important elements of your brand identity. Through research and planning we’ll define the right approach. With a combination of creative ideas and skilled technical development, we’ll craft the ideal solution to connect audiences with your website or app.


It may be a digital age, but nothing beats the tactile engagement of quality, printed solutions. We’ve got decades of print experience and we bloody love it – you can rely on us to deliver the perfect brochure, prospectus, packaging or direct mail campaign.


Online, digital, printed – whatever the platform we’ll use our experience to deliver the right campaigns for your brand and budget. Whether it’s a national OOH and TV campaign, a focused digital advertising project, or a direct mail piece, our tailored approach will help define what will best connect with your audience.


Video and animation are the perfect visual medium for attracting attention – whether on a social feed, a TV campaign or website. It’s a versatile format, which, when executed correctly, can have a huge impact. With our in-house expertise you can trust us to deliver hugely engaging content for your brand.


Social media influence is a major component of your brand presence. With many audience types engaging with brands on social before websites, it’s a content stream your business can’t afford to ignore. We’ll plan and deliver your content, working collaboratively to ensure your audiences stay engaged.

Meet our directors…

Patrick Hennings


As Creative Director, Patrick leads the Studio team – He has an oversight across all the projects that come through our studio, as well as being a hands on designer leading on projects across brand, campaign, digital and print.

With over a decade experience in the industry, Patrick has built up valuable experience at multiple agencies working as a freelancer, including over four years at a leading property marketing agency, specialising in place-making design, content creation and branding.

Alex Tosh


After graduating with an honours degree in business from De Montfort, Alex spent the first 10 years of his career in various marketing roles with Nestlé, Johnson & Johnson and Campbell Soup Co – both in the UK and in Australia.

In 2004, he took the plunge and started Sponge out of a passion for marketing and all things creative. The business has grown steadily since and, in 2018, was listed in Design Week’s Top 100.

Outside of work, Alex is a keen runner and cyclist. His dogs, numerous chickens, tortoises and gerbils along with a bid to become more self-sufficient by growing his own veggies, keep him and his wife Lorraine very busy!

Martin Betts


Martin joined Sponge in September 2018 as Senior Account Manager before taking on the role of New Business Manager. He now heads up Client Services, responsible for the commercial success of the agency, and fostering key relationships to help our growth over the coming months and years.

Before working at Sponge, Martin spent 20 years working in journalism, publishing, and communications, before moving into agency-side marketing roles.

We are brilliantly innovative, passionate and creative change makers.

Isn’t it time we start working together?

Get in touch