A creative campaign highlighting the benefits for both the environment and our pockets, on spending less time in the shower.

The average time spent in the shower is around 8-and-a-half minutes. Cutting our shower time down to just 5 minutes could realise a saving of £120 a year (and over 7,500 litres of water, based on an average family of 4). In addition, we’ll use less energy and therefore our carbon footprints will be smaller too! The campaign ran across social media as well as Anglian Water’s website and printed messages on water bills.