We are more aware than ever of our impact on the world around us. Shows like Blue Planet and Planet Earth have highlighted the need for change in our behaviour and attitude towards the environment. The design industry also has its part to play in securing the future of our planet for generations to come. Here are a few things we’re taking into consideration at Creative Sponge to ensure we function in a responsible and sustainable way.
Gone are the days of grainy, lacklustre, uninspiring eco-papers. Today, there are a huge variety of innovative stocks manufactured from sustainable sources. Paper made from recycled coffee cups is just one example where sustainability meets innovation; but there are hundreds of others – you’ll be spoilt for choice and you don’t have to compromise on quality either.
A good balance.
Historically, the print industry has been notoriously wasteful. In recent times, however, printers have made great gains in reducing waste and minimising CO2 emissions – even adopting carbon-neutral policies. Try, where possible, to source print jobs with carbon neutrality in mind, it’s better for the planet.
Don’t go the extra mile.
It’s widely accepted that vehicle exhaust emissions are damaging to the environment and our health – they contribute to the build-up of greenhouse gases and exacerbate the effects of global warming. When choosing a printer, try sourcing one from the local area or one based closest to the end point of delivery, therefore saving any unnecessary miles.
Waste not want not.
Taking the time and effort to think about waste helps prevent increasing quantities sent to landfill. The scamps we draw, the notes we take, the presentations we create, and the deliverables we design – we need to ensure what we produce can be recycled, reused or repurposed. As well as considering our waste at Creative Sponge, we use recycled stocks and materials within our work to keep waste to a minimum.
Plastic is not fantastic.
Packaging design is a prime example of where we can make changes. The design industry needs to be on the frontline on the war against excess packaging by taking a different and innovative look at the materials we use. According to one study by the Independent newspaper, UK supermarkets generate over 810,000 tonnes of single-use plastic annually. Biodegradable, naked and recyclable packaging are all key trends to combat the use of plastic.
A Nielsen report which studied the correlation between sustainability and sales concluded: “There is a growing consumer base that’s making purchasing decisions based on their values, and these consumers are willing to pay a premium to support brands that act on the issues they care about.” Caring for the environment can help take care of your brand. Working together with our clients, we can make change happen if we persist.
Small steps for big change.
There are plenty of ways to adopt greener principles and we in the design industry need to take note. Small, incremental steps is all it takes, be it in the stock we use, the suppliers we work with, or how we handle waste. By considering the environmental impact of our design choices, we can all look forward to a brighter, greener and cleaner future for generations to come.
If you’re interested in working with an environmentally aware agency or looking to review your packaging design, get in contact. Call 01603 622766 or email firstname.lastname@example.org – we’d love to hear from you.