Since the Design Museum moved to it’s new location on Kensington High Street, I have been eager to get the team down to explore. We timed our trip nicely to coincide with the D&AD New Blood Exhibition in Shoreditch.
After a brief stop for cupcakes (it was Abi’s birthday of course) we were amazed by the stunning interior of the museum, which used to be a Commonwealth Institute. First stop was the ‘Designer Maker User’ exhibition. We spent hours being amazed by it all, from the scale of road signs, the detail of tube maps to the process of tennis ball construction. We wandered over to the ‘California: Designing Freedom’ exhibition, which told the story of the global reach of Californian design, my highlights were the genius use of Strava maps and the amount of silicon valley companies that were started in their garage. To finish our exploration, we were dazzled by the beauty found in ‘Cartier in Motion’, the story and craftsmanship of the modern wristwatch (I mentally spent a small fortune!).
After a quick stop for a Byron burger, we headed of the D&AD New Blood, a buzzing hive of so much new talent. I was impressed by the diversity and effort on display and could have honestly spent the whole day looking around. There was some great talent from our very own NUA and I will definitely be going back next year.
The remainder of the team will be going soon so I look forward to hearing all about their day of inspiration.