Creative Sponge has appointed a new Creative Director and Client Services Director in a reorganisation of its leadership team.

Agency founder Alex Tosh will again lead the agency on a day-to-day basis backed by Patrick Hennings and Martin Betts.

Patrick will take responsibility for Sponge’s Studio team and its output as Creative Director, while Martin will take overall responsibility of client relationships and oversee their projects as Client Services Director.

Martin Betts, Patrick Hennings and Alex Tosh

A wealth of experience

Joining the agency in 2017 as Art Director, Patrick has a wealth of experience working on branding and digital projects across multiple industry verticals.

He graduated from Colchester School of Art and has previously worked for one of the country’s leading property marketing agencies, undertaking projects for major residential housing developers.

Martin joined Sponge in September 2018 as Senior Account Manager before becoming the agency’s New Business Manager. He spent 20 years working in journalism, publishing, and communications, before moving into agency-side marketing roles.

A fresh approach

Alex, who launched Creative Sponge in 2004, said: “I’m excited to appoint Patrick and Martin as Creative Director and Client Services Director and help give the agency a fresh perspective and approach.

“They and I share a vision that will see us concentrate on the agency’s great pedigree and strength for developing powerful branding, exciting advertising campaigns, and engaging digital projects.

“We’ve seen a noticeable recent upturn in interest from existing and new clients regarding new projects, so making these key appointments, as well as adding another designer to our Studio team in the coming weeks, means we can look forward to the future in confidence.”

quotes We will concentrate on the agency’s great strength for powerful branding, exciting advertising campaigns, and engaging digital projects. Alex Tosh
Founder
Creative Sponge