Nikki Lamb is celebrating a year at Creative Sponge with the announcement she is taking on the role of agency Managing Director.

Formerly Client Services Director, Nikki’s new focus will be on the day-to-day running of the business and achieving the agency’s commercial goals. Agency founder Alex Tosh will now be responsible for setting the business’ future vision and relationship building.

Founder and owner Alex Tosh with Managing Director Nikki Lamb standing in front of Creative Sponge sign

The leadership team will consist of Nikki and Alex along with Creative Director Michelle Williams and newly appointed Digital Director Jon Carey.

“The past 12 months have been all go at the agency with new processes, new clients, and new team members,” said Alex. “We’re now looking ahead to the future and building on the positive changes we’ve made.

quotes A change in leadership and revised focus for Nikki and myself suits the direction in which we’re moving forward, and will give the agency solid foundations to meet future needs and challenges

Nikki said: “The agency has made great strides over the last 12 months in terms of process, staffing, and achieving clarity on the direction we’re moving. I’m delighted to take on the role of Managing Director at such an exciting time in the agency’s evolution and build on the positive and exciting changes we’ve made.”

New clients working with the agency over the last year includes world-leading workforce solutions provider ManpowerGroup, global crop-protection company Rotam, and sports protein giant Ultimate Sports Nutrition.

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