Creative Sponge has announced that it has become a creative partner of global sports nutrition company USN after winning a competitive pitch.

The first project we have collaborated on with USN is the development of branding for its new Trust range of protein-rich snack bars, flapjacks, and milkshakes. These are currently available nationwide in gyms, health food shops, and via USN’s website.

USN, which stands for Ultimate Sports Nutrition, was founded in 1999 and has built an enviable reputation in the sports nutrition sector by offering effective and safe supplements for beginners through to elite athletes. They are also well-known for their expert nutritional advice.

quotes USN UK is a market leader in the supplements industry, and so we’re delighted to be able to announce that we are now working with them as creative partner. Alex Tosh
Creative Sponge

“We went head to head with a number of other agencies to pitch our ideas to USN’s marketing team and demonstrate our quality. USN were impressed with our in-depth research of its brand, understanding of the demographic for the new Trust range, and our innovative creative. They also saw our passion and vision for the business and its products, which saw us being handed guardianship of Trust.

“Working with a client such as USN is great for the agency and underlines the amazing quality of work the team is producing.”

USN now joins the likes of Eat Natural; University of East Anglia; University of Suffolk; AST; British Parachute Association; and global crop-protection product manufacturer Rotam as Creative Sponge clients.

In June, Creative Sponge were named as members of the Future 50’s class of 2019, read more about the story here.

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