A cloud server is a virtual server running in a cloud environment; your website may not necessarily reside on one server, but multiple servers across the internet.

The benefit being that resources (eg. memory allocation, bandwidth) can be scaled up or down according to traffic demands. Your website doesn’t rely on just one server, but rather a cluster of servers that work together and are collectively termed “the cloud”.

Benefits of cloud hosting

1. Ease of deployment

Cloud servers are quick and easy to setup; virtual control panels and resource allocation make the process seamless.

2. Cost

Only pay for what you use; if traffic spikes (for example during a digital ad campaign or TV commercial), bandwidth allocation and memory resources can be scaled accordingly and you only get charged for what you use – unlike conventional hosting where you pay a fixed amount.

3. Scalability

Never worry about your website going down, cloud hosting enables resources to be scaled up or down to handle the server load at any given moment. In addition, as your website grows, additional storage can be added easily without having to migrate the whole website onto a new server.

4. Reliable

Because Cloud hosting is not reliant on a single physical computer, it’s not so susceptible to hardware issues. Cloud hosting isolates each instance, ensuring that possible stress on one does not affect another’s performance.

5. Security

Cloud hosting keeps your content safe. By distributing data across servers, information hosted in the cloud is protected against hardware failure. Automated backups and snapshots ensure that your data stays safe.

Did you know?

In addition to the benefits outlined above, we use SSD (solid state drive) servers that support blazingly fast read-write requests. SSD servers cut loading times helping your site achieve better search engine rankings (Google takes in to account how quickly web pages load when calculating your search position); the faster your site loads, the better chance it has of appearing higher up in listings.