1. Discovering hidden insights.
Our process begins with a period of research, we'll immerse ourselves in your brand, analyse your competitors and get to know your audiences inside-out.
We'll ask the right questions and use a mix of primary and secondary research to ensure we get a 360-view of your brand, customers and sector. Valuable insights learnt at this stage will help influence our strategic recommendations.
- Quantitative and qualitative research
- Audience interviews and surveys
- Competitor & market analysis
- Full marketing audits
- UX, PPC, SEO reviews
2. Defining the strategy.
Before considering creative, we need clear direction, objectives and goals. We believe that a comprehensive, well considered and well executed plan lies at the heart of every successful project.
Working collaboratively, we'll help define what success looks like, then put a plan together to achieve it.
- Marketing strategy
- Brand strategy
- Campaign planning
3. Designing the solution.
Great brands have purpose, vision and a strong visual identity – this helps create a point of difference, a uniqueness which in turn fosters brand loyalty.
Colours, typography, iconography, imagery, tone of voice, positioning, visual language and messaging all have a role to play in brand perception. We'll help define your brand and create a detailed set of guidelines which will act as a framework for future communications.
- Brand identity
- Toolkit and guidelines
- Visual language
- Tone of voice
4. Delivering the marketing mix.
With a strategy in place and a brand framework to guide us, we’ll help define the right tactical approach to deliver your key objectives.
Tactical pieces of activity cover a wide range of deliverables including advertising campaigns, website development, direct mail, brochures, sales materials, SEO, content writing, exhibitions and events. We'll select the right activity and channels to reach and engage with your customers in the most efficient and effective way.
- Advertising campaigns
- Print and direct mail
- Exhibition design
- Packaging design
- Marketing collateral
- Content writing
5. Diagnosis and refinement.
Once a project is complete, we’ll undertake a review to measure the outcomes. Understanding the key metrics and drivers ensures we always build continuous, long-term, competitive advantage for you and your customers.
Regular reviews along the journey help keep things on track ensuring a more successful outcome.
- Account reviews
- Recommendations – achieving continued growth