Branding & Brand Identity

Creating and evolving brands that can be believed in, touching hearts and influencing minds.

Inspiration Trust brand guidelines showing typography and graphic style

Great brands are built on big ideas.

Roveel branded business cards showing front and back designs
University of Suffolk wellbeing postcards about to be flipped over

A strong identity and proposition go a long way to making a brand standout – through imagery, colours, words and personality – we'll make your brand memorable.

We'll define your big idea and develop a compelling strategy – the foundation upon which every other piece of activity and consumer touchpoint is based. With our clearly defined process, we'll help you cut through the complexities of brand development to deliver a cohesive and considered brand-building strategy. It all starts with a period of discovery.

Brand Strategy.

If you don't fully grasp what your brand stands for, how can anyone else ? We'll help define your brand, it's purpose and reason for being, then communicate it in a way your audience will understand.

We'll soak up as much as we can about you – we'll talk to your customers (and those who aren't), we'll look at the market, analyse your competitors and work out what makes you special. Through workshops, interviews, focus groups and desk research, we'll start to build a picture of your brand, and how we can make it shine.

Areas within brand strategy

  • Defining your proposition
  • Brand identity
  • Brand architecture
  • Naming for products, services, companies
  • Messaging

Developing your brand proposition.

USN The Power of Trust 6 sheet advertising at a bus stop feature Ant Middleton

Your proposition. What is it ? It's an underlying principle that flows through everything a brand does, says, produces and delivers – it's not a logo, strap-line, or an advert. It's a philosophy, a mantra.

A good proposition helps convince your audience that you can solve their problems, that you're the right people for the job. It's got to be simple, have purpose, clarity and a point of difference – audiences need to get your proposition without having to think too hard about it.

Proposition examples

Nike's 'to bring inspiration and innovation to every athlete'; Uber's 'the smartest way to get around' are classic examples. As is USN's 'the power of trust'

Brand Identity & Guidelines.

Our design team really love this bit, it's where a brand starts to take shape.

Colour, typography, iconography, imagery and tone of voice combine to create a visual representation of your brand, it's personality and uniqueness.

If there's one thing that all killer brands have in common, it's consistency. It doesn't matter how big or small a brand is – consistency is super important. We'll create a set of brand guidelines to keep you on the straight and narrow.

Brand identity

  • Typography
  • Iconography
  • Imagery
  • Tone of voice
  • Visual language


What's in a name?

Logos may change, straplines, people, offices, products and services may change, but a name seldom does.

Explore the different types of brand name of here

Probably one of the hardest jobs in marketing – that's the honest truth.

Agreeing a name can take time and of course everyone has an opinion, but it's important to remember that a name can't do everything. It is, however, the one common thread that runs through the entire history of your company – it pays to spend some time getting it right.

Success stories.


How we do it.


Let’s chat.