Roveel
Fintech brand for Sage certified software developer.
The 8 different types of brand name
Logos may change, straplines, people, offices, products and services may change, but a name seldom does.
Types of name.
Thoughts on naming
"A good name has meaning and resonates with consumers across all touch points."
Michelle Williams, Creative Director
Descriptive names
Descriptive, literal, names leave nothing to the imagination, they help explain what you do. British Airways, Carphone Warehouse, Burger King, WeBuyAnyCar.com, Land Rover
Emotive names
Designed to evoke an emotional response, emotive names are based around the feelings a customer has when they use your product or service. Innocent Drinks, Freederm
Abstract names
Made up names, complete works of fiction, but if it sounds right then why not. There's more chance of a made-up name being available. Spotify, Kodak, Dulux
Names based on origin
Names based on origin are derived from the history, location or provenance of the business – for example the founders name or where the business first started. McDonalds, Ford, Dyson, John Deere, Kensington Tea
Playful names
Often these names have no direct relation to a company's business, but they are memorable and fun. Funky Piegon, Moonpig
Acronyms and initials
Often descriptive and meaningless. 3M, H&M, IBM, WPP, IKEA, BMW
Compound names
Combine two or more words, or parts of words, to form a single word. Facebook, Instagram, Fedex, Weetabix, Microsoft
Metaphorical names
Names based on metaphors tap into the visual element of a brand. Nike, Gorilla Glue, Amazon, Jaguar, Orange