Creative Sponge has been appointed by British Parachute Association as strategic partner for its forthcoming rebrand to British Skydiving.
The appointment of the agency followed an open tender process. A total of 25 tenders were submitted before a pre-qualification and due diligence process saw five agencies shortlisted to pitch. Following the presentations, the organisation’s branding panel unanimously appointed Creative Sponge.
Announcing the appointment in its membership magazine Skydive, the Association said: “Creative Sponge clearly demonstrated a high level of expertise along with an understanding of who we are as an organisation. Most importantly they provided us with the confidence they can develop a brand personality that encourages participation and continued engagement within the sport.”
It’s an honour to be given the opportunity to lead on this important project for such an exciting sport with a proud history. Our research and understanding of the sport, and how we can help it reach its strategic objectives, was crucial in being given the chance to lead on the creative. This is another great win for the agency and shows, once again, the team’s work is of an excellent standard and highly regarded by clients. Alex Tosh
Creative Sponge Founder and CEO
British Skydiving now joins Warner Bros; Eat Natural; University of East Anglia; University of Suffolk; AST; BeWILDerwood; Jarrold; and global crop-protection product manufacturer Rotam as Creative Sponge clients. Find out more about the work we’ve carried out for clients on our work pages.
If you’re interested in working with us, get in touch. Call 01603 622766 or email firstname.lastname@example.org – we’d love to hear from you.