Creative Sponge has won a competitive four-way pitch to become the University of East Anglia’s (UEA) long-term Outreach marketing partner.

The Outreach campaign brief included brand implementation and engagement across existing student and influencer groups, as well as engagement with new audiences.

The Creative Sponge team demonstrated an in-depth understanding of the complex mix of audiences we are wanting to engage with as well as the importance of putting user insight and testing at the heart of every stage of the campaign development.

This then came through in their creative approach - not holding back on the opportunities of building a powerful campaign that will put UEA Outreach team further on the sector map over time. The team here can’t wait to get this partnership underway! Holly Mudie
Assistant Head of Marketing
UEA

Creative Sponge has previously worked with UEA on both print and digital projects; the agency has also completed a broad range of projects for a number of other educational organisations including Easton & Otley College, Premier Education and Anglia Ruskin University.

Our project team has over 30 years’ experience of working with UEA. We are passionate about the brand and are immensely proud of the work we are asked to undertake.

We’re really excited to help promote the university’s message of inclusivity and to reach and inspire audiences that are currently under represented in higher education Alex Tosh
Founder & CEO
Creative Sponge

UEA is an internationally renowned university providing top quality academic, social and cultural facilities to over 15,000 students. Located in 320 acres of rolling parkland just two miles from the centre of Norwich, the UEA was rated one of the best universities for student experience in the Times Higher Education Student Experience Survey 2017.