3 min read

Energising your workspaces

There is a growing demand for office space to be comfortable and energising. Post-pandemic, with working from home having become the norm, the focus is now on wellbeing as well as productivity.

International Women’s Day

On International Women’s Day, we’re excited to share some of our formative influences and inspirations. We want to shine a light on a handful of amazing female talents within the creative sphere, each of whom has motivated us on our creative journeys. 

A look back…

…And just like that, it’s the end of 2022! We launched our new brand identity, signed new clients, and progressed some amazing projects with our existing family of fantastic clients too.

3 min read

Trends for 2023

With 2022 coming to a close, reflecting on the trends of the last year are crucial to predict the funkiest, and upcoming trends for 2023.

5

The psychology of brands and the role of emotion

There are lots of reasons why we choose one brand over another. In this blog we take a look at how marketers try to influence our decision making process.

5 mins

Pandemic fuels changes in residential design

The top priorities for those buying residential properties have changed following the Covid-19 pandemic. A survey of developers around the world says home office space, storage for bikes, and larger outdoor areas would feature more often in designs for living space.

Rebranding our design agency.

The agency has been restructured and has adapted to the current industry landscape. We have simplified our approach to projects and are focusing on producing standout, high quality creative that exceeds expectations. As an agency we’ve matured over the pandemic, coming out stronger and more streamlined. Now our brand needs to do the same…

4 min read

How buyer personas can drive engagement and sales

Personalised marketing utilising insightful customer research will give your creative marketing campaigns granularity and focus.

5 min read

One size doesn’t fit all

With advertising channels ever evolving, changing size, shape and interaction methods – it’s no longer a case of one size fits all when thinking about logo design.

4 min read

How UX can boost your business’s growth plans.

The way in which many people approach solving any problem is generally biased – that’s because we’re more aware of our own needs and problems than we are of other people’s.

Changemakers

At Sponge, we are thrilled and excited to sponsor the Changemaker Award as part of the Norfolk Women’s Marketing Awards 2023. To celebrate other standout changemakers in our region, we thought we’d spend a little time acquainting ourselves with a few mould-breakers and action-takers.