A cloud server is a virtual server (rather than a physical server) running in a cloud environment; your site may not necessarily reside on one server, but multiple servers across the web.

The benefit being that resources (eg. memory allocation, bandwidth) can scaled up or down according to traffic demands. Hence, your website doesn’t rely on just one server, but rather a cluster of servers that work together and are termed as “the cloud”.

1. Ease of deployment

Cloud servers are quick and easy to setup; virtual control panels and resource allocation make the process seamless.

2. Cost

Only pay for what you use; if traffic spikes (for example during a digital ad campaign or TV commercial), bandwidth allocation and memory resources can be scaled accordingly and you only get charged for what you use unlike conventional hosting where you pay a fixed amount.

3. Scalability

Never worry about your website going down, cloud hosting enables resources to be scaled up or down to handle the server load at any given moment. In addition, as your website grows – particularly so with e-commerce sites – additional storage space can be added easily without having to migrate the whole site onto a new server.

4. Realiable

Because Cloud hosting is not reliant on a single physical computer, they are not so susceptible to hardware problems. Cloud hosting isolates each instance, ensuring that possible stress on one does not affect another’s performance.

5. Secure

Cloud hosting keeps your content safe. By distributing server data across redundant servers, information hosted in the cloud is protected against hardware failure. Automated backups and snapshots ensure that server content stays safe and up-to-date.

In addition to the benefits outlined above, we use SSD (solid state drive) based cloud servers that support blazingly fast read-write requests. SSD servers cut loading times helping your site achieve better search engine rankings (did you know that Google takes in to account how quickly your web pages load when calculating your organic search position?); the faster your site loads, the better chance it has of appearing higher up in SERP listings.