Branding and website design for ACCESS Pool

A refreshed, softer style for a forward-thinking pension pool.

Challenge: ACCESS Pool, a partnership organisation comprising 11 County Councils that pool pension investments, sought to refresh its brand. The objective was to design and implement a new website and a comprehensive suite of branded collateral that would reflect a more modern, approachable, and calming aesthetic, aligning with their forward-thinking approach.

Solution: Working in close collaboration with ACCESS, we developed a refreshed visual style that features a gentle colour palette. This palette prominently utilises corals and deep blues to evoke a sense of calmness. These colours are integrated within curved assets, which also incorporate carefully curated imagery from each of the 11 participating counties, specifically chosen to convey relaxation and tranquillity. In addition to these landscape images, a selection of relatable editorial portrait photography was included to authentically represent the real people the pool serves.

The project also involved the design and implementation of a new website. This site was developed with a secure area for sharing confidential material, enhanced search functionality, mobile optimisation, and an accessible, user-friendly interface.

Outcome: The new brand identity and digital presence successfully deliver a softer, more approachable style for ACCESS Pool. The refreshed visuals and user-centric website now effectively communicate their modern approach, fostering a sense of trust and calmness while providing a highly functional platform for their operations and stakeholders.