Empowering new brand identity for Aspiring Solicitors

Engaging with a diverse range of stakeholders, we created a new brand proposition giving a clear understanding of the company’s foundations, aims, and objectives. In-depth research is always key to uncovering a brand’s authenticity.

The new visual identity symbolises growth and positivity, echoing the business’s commitment to equity and recognition of talent. Our design merged two distinctive letterforms into one emblem creating an upwards arrow. The colours are tailored to evoke feelings of hope, positivity, and loyalty. While the cut-out imagery symbolises how members are interwoven into the fabric of Aspiring Solicitors.

We’ve built a brand that not only has cut-through, but is also easy to use in practice. We’re thrilled to unveil their updated look and excited to see how members and partners respond.