The challenge facing shipping owners.
Trying to manage on-board satellite communications traffic is becoming increasingly difficult, particularly in today’s bring-your-own-device world. It’s not always possible to detect which devices are connecting to the satellite network, which applications they’re running, how much data they’re consuming and how frequently they are being updated. Existing traffic management solutions for satellite communications struggle to handle these challenges.
INTEGRA is different.
INTEGRA is a complete solution that delivers the first real-time application control for satellite communications and the easiest on-board traffic management. INTEGRA runs over a next-generation ground network that delivers reliable, end-to-end connectivity with multi-layered cybersecurity controls and optimised performance.
Our challenge – communicate the many benefits and uniqueness of INTEGRA through targeted campaigns across digital, social, press and events.
After immersing ourselves in the product and defining key audiences, we developed a messaging framework to use across different campaigns and channels. The essence of the campaign being ‘we can save you money on your network data’. Clever headlines and a stylised design format helping to achieve standout, a consistent baseplate housing AST’s logo and call-to-action ‘Get on-board with AST Integra today’ helped drive traffic to AST’s website.
Our in-house copywriter developed supporting copy to sit across the INTEGRA microsite, direct mail and advertising. Here’s a taster of what we developed ….
In today’s world we expect to be connected wherever we go, land, air or sea. But as anyone in the marine industry will tell you, too much traffic can take your network under. Shipping companies need to ensure a vessel’s essential operational communications run efficiently, so satellite-provided Wi-Fi services have to be as reliable as possible. However, you also need a link to the land to keep a crew’s spirits buoyant and maintain morale. Which is fine, until unrestricted personnel access dramatically slows down all on-board communications and significantly increases running costs.
Real time visibility adds up to real savings
As the maritime industry’s leading supplier of satellite communications, it’s little wonder that AST can provide a unique solution. AST’s INTEGRA provides a game-changing lifeline for ship owners and captains, giving you increased visibility and real time control over which applications are using your satellite connection. In turn reducing bills, eliminating excessive traffic and allowing you to prioritise bandwidth for business-critical applications.
The added beauty of INTEGRA is that it’s easy to manage via My AST Portal, a simple web interface for setting application and traffic controls and viewing bills and traffic reports by application category, as well as by individual applications. Accessed on a laptop, table or smartphone, INTEGRA gives ship owners and captains a unique level of control that isn’t presently being offered by any other provider in the industry.
Time to get on-board with AST INTEGRA
For more information about AST’s unique INTEGRA solution, simply visit theastgroup.com or contact firstname.lastname@example.org to arrange a meeting and a personal demonstration.