Brand identity for AST Networks

Supporting the evolution of a leading remote connectivity business

Challenge: AST Networks, a global leader in connecting remote operations previously known as Applied Satellite Technology, required a brand refresh. This was necessitated by a bold strategic shift: moving from a historical focus on equipment sales to repositioning the business as a provider of complete, resilient communications networks. Client needs had evolved, demanding that AST deliver more bespoke, customised packages to link people, equipment, and assets.

Solution: As part of the rebrand project, we crafted a new logo and visual identity specifically designed to reflect interconnectivity. Our comprehensive work extended to launching a refreshed website, designing both digital and print communications, creating exhibition stand artwork, producing promotional videos, and re-fitting their office spaces to align with the new brand.

Outcome: By successfully changing perceptions with a whole new brand identity, AST Networks now competes for larger, solution-based contracts. This strategic repositioning enables them to offer advanced services such as VPNs, remote monitoring, and cost reporting, solidifying their standing as a premier provider of sophisticated remote connectivity solutions.