Legacy and donor fundraising campaigns for the British Trust for Ornithology (BTO)

Helping an ornithology charity to better engage with its audiences.

Challenge: The British Trust for Ornithology (BTO), a UK charity dedicated to understanding bird populations and their changes, envisioned a world where people are inspired by birds and informed by science. Our initial challenge was to help BTO better understand its diverse target audiences and develop more effective communication strategies to engage them.

Solution: We undertook significant strategic work to address this. Our approach included conducting in-depth focus groups and leading stakeholder and creative workshops. The insights gained from these activities culminated in the development of a new integrated campaign style: BTO Together. This strategic framework provided a cohesive way to connect with their audiences.

Outcome: Now firmly established, we continue to support BTO on various fundraising campaigns, including one-off donation appeals and legacy projects. All these initiatives are underpinned by a cohesive range of print and digital assets, ensuring consistent messaging and improved engagement across all their communication efforts.