- Social media campaign
Bold campaigns and a strong visual language help raise brand awareness in a competitive sector.
Since 2021, mid-way through the pandemic, we’ve been helping Centurion raise their brand awareness. At this time, many office-based workers were told they had to work from home. For those in frontline and nationally important industries however, that wasn’t an option. Those guys had to carry on regardless, ensuring the safety of our nation, whether it be maintaining a nuclear power station, or repairing damaged infrastructure – they were doing their jobs.
But who keeps them safe? With ground-breaking new products including the revolutionary HaloAir respiratory system and Nexus Extreme safety helmet with built-in Mips protection, Centurion is at the forefront of personal safety. As part of a concerted marketing push over the course of 12 months, we created a range of materials including explainer videos, advertising campaigns and a Christmas commercial (achieving over 600,000 views across social) – all aimed at informing and educating key workers.