Developing engaging content, campaigns and resources for construction industry audiences

Supporting one of the UK’s largest skills and training organisations

The Construction Industry Training Board (CITB) plays a vital role in supporting the UK construction industry, helping employers attract, develop and retain the skilled workforce needed to build the future.

Appointed as lead creative partner following a competitive tender process, we worked alongside CITB’s in-house teams and wider agency partners for more than three years, supporting campaigns, communications and corporate projects across the organisation.

From young people exploring careers through Go Construct to employers, training providers and senior industry stakeholders, CITB communicates with a diverse range of audiences. The challenge was delivering clear, consistent and accessible communications across multiple channels, campaigns and UK nations, often to demanding timescales.

Approach

Working closely with CITB’s marketing team, social media specialists and internal stakeholders, we became a trusted extension of the team, providing flexible creative support whenever it was needed.

Our work included:

• Campaign creative and content for careers, training and industry initiatives
• Social media content and campaign assets across multiple platforms
• Reports, business plans and research publications
• Animation and video production
• Stakeholder communications and supporting materials

Throughout every project, the focus was on simplifying complex information, improving accessibility and creating engaging communications tailored to each audience.

Outcome

By taking time to understand the organisation, its people and its objectives, we became a trusted creative partner, helping CITB deliver consistent and effective communications across multiple departments, campaigns and initiatives.

Our ability to respond quickly, work collaboratively and maintain high creative standards helped support a wide variety of projects over the course of the partnership.

“Just to say thank you for everything over the past 18 months – not quite sure where we’d be without Sponge! I’m really grateful for all you’ve done for us since we started working together.”

Leah Turner, Social Media Manager, CITB