Inviting consumers into the world of Eat Natural.
Already a household name in the snack market, Eat Natural wanted to bring their brand story, heritage and unique process to life by connecting directly with their consumers, beyond traditional point of sale.
Pick a bar, any bar.
The rise in demand for healthy snacks has seen the marketplace become saturated and consumer choice overwhelming. Stacked alongside the many bars available on the supermarket shelves, the unique process and natural ingredients in each and every handmade Eat Natural bar was becoming lost. We knew we had to create a site that clearly reminded our loyal customer base, together with new audiences, what makes the brand so special.
Made with love and care.
Focusing on the handmade element that sets Eat Natural apart from the competition, we began working on a ‘hand-drawn’ creative theme. Illustrations were created for all the key ingredients, clean lines banished, and animation added throughout. Additional video content, together with new ways to interact directly with consumers also helped bring out the brand’s more playful side.
Next stop the world.
The UK Eat Natural website has set the online standard for the brand at a global level. We’ve been busy bees since its launch, adding new feature areas, continually optimising performance through customer feedback and analytics data, and creating a campaign microsite for the fabulous pollenation.eatnatural.com initiative.
With the site being rolled out to over 40 different markets around the world, the ease of use on the back-end for the many individual marketing teams around the globe was critical, allowing product and brand content to be tailored to suit. There are many more exciting projects in the pipeline and we’re pleased as punch to be appointed Eat Natural’s digital partners for 2019.