Website and digital campaign for Eat Natural

New website and digital assets for an iconic convenience snack brand

Challenge: Following Ferrero’s acquisition of Eat Natural in 2021, our team was tasked with developing a new website and a suite of digital assets. This initiative was crucial to support the brand’s inaugural national campaign, “Feel.” A key aspect of this challenge was translating the compelling narrative of an existing Italian campaign – which featured five hero snack bars set against their botanical origins – into a digital experience for the main website, without reusing the original campaign imagery.

Solution: We addressed this by crafting a unique, naturalistic, and plant-infused aesthetic for the website. This design effectively highlighted the natural ingredients and hero products, delivering an immersive brand experience that seamlessly aligned with Eat Natural’s commitment to simplicity.

To further amplify the Out-of-Home (OOH) advertising campaign, we conceptualised and built an immersive single-page website. This platform expertly integrated the campaign’s model photography, which we further enhanced through the implementation of impactful hero loading animations designed to add significant visual depth.

Outcome: The result was a dual-site strategy, where both digital experiences offered unique and captivating interactions. This approach not only successfully supported the “Feel” campaign but also provided compelling reasons for users to return and explore further, enriching their brand engagement.