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PROJECT

Efficient engineering

CLIENT

qalx

DELIVERY

  • Branding
  • Website

Data-driven engineering brand and visual identity

Specialising in cloud-based simulation data management, this impactful visual identity morphs and shapes to echo complex data patterns.

The client already had a name, qalx, but no idea as to the look and feel or messaging. A workshop was organised and our team quickly got to grips with audiences, the system, competitors, aims and objectives, brand positioning.

A bold colour palette and striking typeface were proposed and approved. From there, a series of brand assets and a brand book were created to ensure consistency of application across materials.

‘Efficient engineering’ became the new tagline and sign-off.