Making a mark.
Fleur Developments chose an idyllic location in North Norfolk for their next project. Blending traditional exteriors with contemporary interiors, the development needed an identity that would represent the quality of the build, while also reflecting its surroundings.
A place to call home.
We believe you don’t just sell a home, you sell a lifestyle, and surrounded by beautiful beaches, nature reserves, flint cottages and seaside villages, the location couldn’t help but suggest a better way of living. Our audience would be looking for something distinct, and by delving a little deeper into the specific site of the development, we created an identity that was unique, singular and relevant.
The country life.
Inspired by its surroundings, Parrishes was born out of the landscape itself with a colour palette depicting the local flint and a unique brand mark and typeface inspired by the village’s Augustine priory. A luxurious brochure was then designed to sell the location, the properties, and, indeed, the dream.
“exceptional, almost mini tour guides.”
WhatHouse? Awards 2018
Attention to detail.
Reflecting the craftsmanship of the properties, woodcut illustrations of the coastline and surrounding countryside were used as a texture throughout. Illustrated maps, watercolour property illustrations and site plans also helped create a unique, personal touch.
Designed to work like an interior designer’s mood board, we developed a collection of imagery depicting the variety and charm of the village and surrounding areas. Little glimpses, snapshots of a life that could be yours. There’s hope, Parrishes beckons.
Fleur’s passion for building beautiful homes was recognised nationally at the WhatHouse? Awards 2018 where they received the Gold Award for Best Small Housebuilder. The judges commented on the marketing brochures, which they described as “exceptional, almost mini tour guides”, the perfect place to showcase Fleur’s commitment to the local community, with every home thoughtfully reflecting the local vernacular, while absorbing modern twists.