Making organic appealing and attainable
Accessible organic produce, that’s Neat.
Neat’s market-changing idea was to create a new range of 100% organic food products that would challenge the widely held perception of organic fruit and vegetables being an expensive, almost elitist lifestyle option.
Introducing smaller pack sizes to the market, keeping the cost of each unit below £1.00; making the range more accessible, and generating additional benefits such as less waste and greater freshness. An innovative idea that required an equally inspirational approach when exploring possible identities that would reflect the ethos of the brand and fulfil the brand ambitions.
We created a cohesive brand that covers every element of their identity; from brand story, TOV and values to POS, packaging, digital and advertising.
Neat’s identity is Instantly impactful, bold and simple. Like the products themselves, the brand executions have the simplicity of design to engage the target audience, disrupt a crowded market, and stand head and shoulders above the competition.