Greenfields Norfolk branding and visual identity

Creating a naturally distinctive identity for a new Norfolk food brand

Greenfields Norfolk is a small, family-run producer creating preserves and honey in modest batches using ingredients grown, gathered and made close to home.

Challenge: Create a brand and visual identity to showcase their range of locally produced preserves and honey.

The brand had to feel premium enough for farm shops, independent retailers and specialist food stores, without losing the warmth and authenticity of a small Norfolk producer. It also needed to avoid the predictable rustic clichés often associated with handmade food brands.

Solution: Working closely with founders Melissa and Matt, we began by exploring the story behind the brand. This helped us craft something that felt honest, warm and quietly confident – premium without becoming precious.

The result was a heritage-inspired identity centred around a distinctive typographic logo, supported by stacked versions, a roundel and a standalone monogram. Botanical details and bee illustrations introduced a natural connection to the products, while a restrained palette of field green, sage and cream gave the brand a calm and recognisable character.

The identity was applied across an initial range of three products: Pure Norfolk Honey, Plum & Sloe Gin Preserve and Gooseberry, Elderflower & Gin Preserve with more to follow in the future.

Outcome: The finished brand gives the range a confident presence for local markets and direct sales, while providing the quality needed to approach independent retailers, farm shops and premium stockists.

The client’s response captured the success of the project:

“I can’t put into words how much we love it. Thank you so much for everything – it’s been fantastic working with you both.” Melissa Cope, Founder