Branding for a motorsports team fuelled by the passion and hunger for success

Located a stone’s throw from Silverstone, Hitech GP competes in the ultimate training grounds for Formula 1, the FIA Formula 2 and Formula 3 championships. A dynamic, impactful, high energy identity was required to match the team’s own outlook and performance.

We needed to create a super slick brand identity that would resonate with loyal fans and motorsport professionals alike. Iconography, type and imagery all played their role in delivering the final brand mark.

Using a black, silver and vivid fluro red colour scheme, Hitech’s colour palette unites adrenaline-fuelled sports with impactful design. Our approach with Hitech was to create something a little more unique, but something which would, equally, stand the test of time. A bespoke typeface with speed influenced accents giving the perception of forward momentum combined with a bold colour palette delivers a striking and dynamic identity.