The challenge; create an engaging, easy-to-use, professional – yet friendly – website to promote M+A Partners – a leading firm of chartered accountants in the east of England.
The firms proposition, ‘Together we add value’, permeates through all they do, with everyone in the business working collaboratively to find solutions that add real long-term client value.
Professional services websites tend to be content heavy, it's important therefore to structure the flow and hierarchy of information in a way which ensures the best possible user experience.
Client workshop, persona development, and functionality scope were our starting points – gathering insight and views from internal and external audiences.
The data helped inform the layout and flow of content throughout the site, with those elements of greater importance sited further up pages.
Clear, bold headings and logically arranged content made the user experience seamless and straightforward. With easy access to the firms’ range of services – via a mega menu, homepage panel and sub navigation on inner pages – being only a single click away from any point on the site.
Team members feature prominently throughout – relationships and human connection being hugely important.
We also implemented an onsite keyword strategy to improve SEO and generate more traffic from internet search queries.