Racing ahead and on a mission, we help launch a new military style assault course

The world of obstacle course racing is a tough place to be, with so many brands competing in the same space – Tough Mudder, Spartan, Tough Guy, Commando Series. The key to survival, aside from having a really great product, is a strong brand identity, a thorough understanding who your customers are, a lot of perseverance, resilience and a dose of good luck! Military Mission Run had all of those things, a tough, enduring, true military-style assault course (not an obstacle course) punishing for even the fittest runners; it was something different.

Our role was to develop the brand identity and a suite of collateral to support a series of marketing campaigns.