Turning complexity into confident, engaging content

Raising awareness, generating impact

MVB is a global technology and information provider that connects publishers, booksellers and service providers worldwide. With a strong presence at major international events, including the London Book Fair, Leipziger Buchmesse and Frankfurter Buchmesse, they require consistent, high-quality marketing communications across multiple channels and markets.

Sponge has worked with MVB since 2023 as a design and marketing partner, supporting the business across a wide range of activity. This includes the design and production of marketing materials, advertising, social media content and campaign assets. Our role is to ensure MVB’s technology-led offer is communicated clearly, consistently and effectively to UK and global audiences.

MVB’s UK LinkedIn presence was established by Sponge from the ground up, creating a platform to build brand awareness and engagement. This has been supported by a planned programme of content designed to translate MVB’s services into clear, accessible messaging. Alongside this, international campaigns and assets have been developed, including multi-language Christmas campaigns and marketing materials used across MVB’s global offices.

At major publishing events, MVB’s presence is supported so they can stand out in highly competitive environments. Sponge has designed MVB’s London Book Fair stand since 2023, alongside German-language assets supporting the central marketing team at Frankfurter Buchmesse and Leipziger Buchmesse. Digital assets have also been developed for use across MVB’s website and wider marketing channels.

Combining creative thinking, consistent brand application and efficient delivery, this approach ensures MVB is supported across multiple markets, channels and formats. The result is a clear, consistent brand presence, with communications that deliver against both strategic and operational objectives in the UK and beyond.