Two hundred and fifty years of care for Norwich and Norfolk.

Norwich and Norfolk hospitals are celebrating 250 years of supporting patients, family and staff. The brief was a simple one. They required an identity that would allow them to use a consistent look across collateral for events celebrating the milestone.

We created a simple typographic mark, mirroring the neck of the 2 to create a heart – symbolising their care and support for two and a half centuries. We created a brand colour palette, paired it with a friendly typeface and explored examples of how the brand can be implemented across a range of collateral to create a recognisable identity for their celebrations throughout the year. The brand itself works in harmony with the NHS brand, retaining its own identity without jarring against the clinical medical brand, allowing it to be used seamlessly across hospital publications too.