Matching form with function.
With offices in London and New York, One Represents is the fashion industry go-to resource for photographers, make-up artists, set designers and hair stylists. Big brands, in-demand models and retail giants rely on the services of One Represents to deliver creative talent again and again. Having an accessible, quick loading and easy-to-use online platform is key to success.
Digital haute couture.
As they say, the devil is in the detail. Before writing a single line of code, we worked collaboratively with the client, through a series of workshops, to understand the specific aims and objectives they wanted the new site to deliver.
We considered the various audiences and their needs, mapped out functionality requirements and sketched wireframes for each page type, in much the same way as Coco Chanel would pen a fabulous new outfit, every element considered in detail.
Speed in order.
Highly optimised, the new website was not only easy to use but also quick, thanks to AWS cloud hosting and the addition of a content delivery network (CDN). CDNs speed up access times by storing assets on multiple servers around the globe. Download speed is just one of the variables search engines use when ranking sites, so it’s vital that pages load quickly to ensure better positioning in search results.
A doddle to update.
It’s not only about how a site looks or how fast it loads, it’s also about how easy it is to update. A custom back end ensured the team at One Represents could seamlessly and effectively link articles, with the ability to create categories and subcategories as needed. The site manages thousands of data items and huge amounts of traffic with ease.