Where moments are made special
Park Farm Hotel
A captivating, responsive online experience to represent a quality and diverse Hotel.
Making the right first impression is so crucial to the decision-making process and genuine video content needed to take centre stage on the Park Farm Hotel website. Booking a stay isn’t just a functional decision, it’s an emotive one. You book with your heart and by connecting with users on a personal level you are more likely to secure their booking. By using aspirational, people-focused visuals with emotive copywriting we helped express that Park Farm Hotel is truly where moments are made special.
Park Farm Hotel has a lot to offer so the site needed to be easy to navigate, with clear navigation and no dead ends the journey throughout, the site feels natural whilst highlighting the key selling points of the hotel. Understanding our users and their potential journeys allowed us to create a website that works efficiently. Inspiring and captivating users, highlighting the quality of what Park Farm Hotel offers. Making user journeys logical, and increasing conversions to book.