With an ever growing portfolio, Heritage Developments were looking for a visual style they could call their own. With a new range of properties in development, Poppy Fields, now was the perfect time to lay the foundations for future collateral.
Traditional meets modern.
Heritage Developments had a clear ethos which has spanned all properties, by combining traditional styles of houses with contemporary designs and materials, their properties were more than just houses, they were homes to be loved, cherished and respected. Also with a higher price point, the audience they were talking to were generally more affluent, and primarily professionals, couples or young families. With all these common values, a design style could be created which would create a consistent look and feel to all Heritage collateral, but remaining flexible to suit the unique characteristics of each development. Poppy Fields was an ideal place to begin.
Traditional yet modern. Rich in colour, yet contemporary in styling. Elegant with materials yet quirky with finishes. Reflective of the company values and inspiring a design which could be flexible for future developments. A focus on colour with a one colour cover, a simple area for the property name beautifully framed with a unique pattern relevant to the development in either embossed or spot UV finish. All elements designed to sit together as a suite of sales materials yet each development able to have its own individual features. Harmonious and unique.