Bringing innovation to the food-to-go category with a new street food brand

Lunchtime is about to get a whole lot tastier with the launch of Potato Republic, a collection of authentic street food inspired dishes where the hero of the show is the humble potato.

Consumers will soon be tucking into the likes of Ala Kiri Hodi (aka Hodi – a Sri Lankan dish of new potatoes in a coconut milk sauce with fenugreek, turmeric, cinnamon and chilli spices) or Papa a la Huancaina (aka Caina – a Peruvian dish of new potatoes in a creamy cheese sauce with chilli, parsley and olives).

The average Brit eats around 92kg of potatoes a year, that’s 3x more than a typical Spaniard and double the average Frenchman (or woman). Potatoes are also comparatively healthy, being gluten free, low in carbohydrate and packed full of antioxidants, vitamins and minerals. Its the new superfood.

Our brand execution capitalises on the youthful and energetic nature of the product, capturing the excitement, colour and vigour typically associated with street food. The use of bright colours and duo-tone imagery further add to the brand’s appeal and provide excellent shelf impact in a retail setting.