Creating a standout campaign identity for a global agriculture brand

Rotam’s audience typically recognise their products before the Rotam brand. Our challenge was to create a visually engaging brand awareness campaign that would stand out from competitors within the sector, appealing to farmers, agronomists and distributors.

We created an eye-catching look and feel using bold, modern colour palette and duotone images set within confident campaign messages. The hero message, ‘More than just what’s in the bottle’ our campaign creates an overarching tone expressing how Rotam can offer their audience far more than the products they’re recognised for, particularly support from their dedicated UK team.

Maximising impact on social with animated content to bold exhibition graphics, we created a cohesive, impactful campaign that creates cut-through in a competitive market.