Look behind you!
An award-winning spooky Halloween event, Scaresville offers a surprise around every corner, from a zombie cowboy to a chainsaw-wielding farmer. The client required a website to reflect this bone-chilling, blood curdling real-life experience, with a view to increase event awareness and, ultimately, ticket sales.
Expect the unexpected.
Full of characters from your worst nightmares, Scaresville was always going to prove a sensation with our thrill-seeking 15 – 20-year old audience. Replicating the experience online would only whet their appetites for heart-stopping action, generating more anticipation, excitement and, of course, more ticket sales. With an audience primarily in their 20s, consideration for mobile browsing and booking was also key.
Bringing legends to life.
Inspired by supernatural horror films such as The Ring, The Shining and Blair Witch, we wanted to provoke a very real sense of unease, fear, and mystery with the monochrome glitch visuals on the homepage revealing scary characters popping up from behind trees and disappearing in the blink of an eye. We were also keen to blur the lines of what’s real and what’s not through convincing newspaper clippings and intriguing copywriting. The legend of Scaresville, is it fact or fiction?