A hybrid welcome campaign to nurture and build connections

Starting university can be a hard transition for many students. To help smooth out the bumps for University of Suffolk freshers, we created a welcome campaign, utilising a hybrid approach of printed, tactile materials and supporting digital collateral.

In advance of term starting, a thoughtfully collated pack was posted to applicants, to build affinity and help students start making connections and friends. Inside were vouchers for sports sessions and local restaurants that would help them feel quickly at home in their new surroundings, get acquainted with their new course mates, and also handy tools to keep them organised.

To mirror the printed pack, we created digital content for social posts, webinars, and signposted virtual online groups, enhancing opportunities to connect and get to know each other.