Where brilliant things happen.
Postgraduate courses at the University of East Anglia (UEA) have an enviable reputation for innovation and, accordingly, attract students from around the world. Recruitment collateral needed to be suitable for a global audience, successfully positioning UEA as a ‘world leading’ university.
From all four corners of the planet.
With a rapidly growing international market, UEA is witnessing an ever-increasing number of applicants from countries around the globe, including Saudi Arabia and China. Focussing on reputation, first-class teaching and ground-breaking research, we successfully positioned UEA as a world-leading option for any ambitious foreign student’s next step in education.
Never limit your thinking.
‘Endless opportunities’, a headline encouraging potential applicants to feed their passions and think without borders. Wherever you’re from, this powerful message on a stark white cover has amazing emotional impact and proved highly attractive to overseas students who wanted to go further.
Throughout, the content had to be clear and easy to navigate. We introduced a colour coding system for the course pages and used iconography to help pull out key pieces of information. Clear signposting and strong calls to action ensured applicants would always be able to find what they needed. Added depth was created with additional research case studies giving a real glimpse of life studying at UEA.
To tie in with distribution hubs overseas, we sourced a portion of the print from India. Keeping a close eye on the project, we visited the facility when the prospectus was in production and couldn’t be happier with the final results. As was our client.