A refreshed, softer style for a forward-thinking pension pool

ACCESS Pool is a partnership organisation of 11 County Councils that pool pension investments. Working in collaboration with ACCESS, we designed and implemented a new website and suite of branded collateral, including branded PowerPoint templates, annual reports, social graphics, and email signatures.

The refreshed style created features a gentle colour palette, using corals and deep blues to create a sense of calmness. The colours are used prominently within curved assets, which also utilise imagery from each of the 11 participating counties, carefully curated to convey relaxation and tranquillity. In addition to landscape imagery, a selection of relatable editorial portrait photography was also included, to represent the real people the pool represents.

The website is complete with a secure area for sharing confidential material, enhanced search and mobile optimisation, and an accessible user friendly interface.