Our Expertise

Design that connects and communicates.

Good design does more than look good – it tells a story, sparks emotion and builds understanding. We create work that’s crafted with care and driven by purpose – every detail considered, every element working hard to engage, inspire and move people to act.

From campaign creative and illustration to editorial and digital design, we help brands express who they are in ways people remember.

Design principles that enhance experience

Designs must perform – blending craft, strategy, and audience insight. Illustrating a campaign, designing a digital product, or shaping a visual language, by collaborating with us, your project will stand out and stand for something.

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Purpose-led +  creative

Design needs direction. Starting with understanding your goals – business, brand, and audience – the creative can then be built with intent. Every visual choice is rooted in strategy, crafted to inform, inspire, or drive action.

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Personality +  distinction

Illustration adds personality, expression, and humanity. From infographics to brand mascots, your artwork should be expressive, brand-aligned, and connect with audiences to make your message memorable.

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Visual storytelling + layout design

Turn your complex content into clear communication. Whether a brochure, deck or carousel, our layouts flow, guide, and engage – using hierarchy, rhythm and pacing to create impact for your audience.

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Scalable systems + consistency

By designing visual systems that scale across platforms and formats – from digital to print to environments. With flexible assets and reusable components, your brand stays sharp, cohesive, and drives engagement.

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Production-ready + pixel-perfect

Great ideas need flawless execution. From accurate colour to perfect file prep, and obsessing over every detail – delivering you technically sound, production-ready files that perform across all of your touchpoints.

Book a new business meeting

Have a project in mind? Let’s arrange a time to talk.
Share a bit about you – things like:

– Your business, brand or brief
– The challenge you’re trying to solve
– What success looks like
– Your timeframe, deliverables or budget

That way, we can make the most of our chat and hit the ground running.

Sponge founder Alex Tosh sits at his desk with his laptop in front of the glowing green Sponge sign and branded arcade machine

Design expertise that turns ideas into impact.

Design

Illustration

Let’s make work that works

From packaging to annual report design, infographics and illustrations to exhibition and interior space design, we can help.

More ways we help brands thrive

Brand + Identity

Website + Digital

Video + Animation

Social + Content

Every great result starts with a conversation.

FIND US

Fuel Studios, Pottergate,
Norwich, NR2 1DX

Let’s arrange a meeting.

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