Branding and digital communications for Chrysalis

Providing a fresh look and feel for an innovative training provider

Challenge: Chrysalis, the UK’s largest provider of counselling and hypnotherapy courses, offers training that enables individuals to improve their lives through retraining or enhancing existing skill sets. Following a competitive pitch, we were tasked with refreshing their brand in line with key audience research. The challenge was to roll this out consistently across various communication channels to provide a cohesive look and feel, both internally and for clients.

Solution: Our creative work encompassed a comprehensive brand refresh. This included developing new email campaign templates, giving their website a fresh look, and delivering an interactive course prospectus. These efforts ensured a consistent and updated brand presence across all their key communication platforms.

Outcome: We successfully provided Chrysalis with a vibrant, refreshed brand identity that aligns with their mission and resonates with their audience. This consistent look and feel across their digital and marketing collateral supports their goal of empowering individuals to better their lives, reinforcing their position as a leading training provider.