The dynamic new campaign we’ve developed for USN’s ‘Trust’ range of high-protein snack bars and ready-to-drink shakes has now launched. It features former SBS veteran, adventurer and TV presenter Ant Middleton.

Protein has evolved from niche, muscle-building supplements to having broad appeal. The Trust range of high protein on-the-go snacks and shakes seeks to capitalise on this consumer trend and is aimed at the ‘everyday athlete’ and not just hardcore gym goers.

Trust is now available online, in gyms, through Holland & Barrett and selected retailers.

USN, which stands for Ultimate Sports Nutrition, was founded in 1999 and has built an enviable reputation in the sports nutrition sector by offering effective and safe supplements for beginners through to elite athletes. They are also well-known for their expert nutritional advice.

You can find out more about how we won the right to develop USN Trust campaign here.

If you’d like to know how we can help you develop dynamic, targeted advertising campaigns that move your business forward, please get in touch we’d love to hear from you: hello@creativesponge.co.uk

quotes Trust gives you the power to take on the challenge of your active, everyday life.