Branding, website design and video for Hitech GP

Branding for a motorsports team fuelled by the passion and hunger for success.

Challenge: Hitech GP, a motorsports team located near Silverstone, competes in the FIA Formula 2 and Formula 3 championships – critical training grounds for Formula 1. The challenge was to create a super slick brand identity that would powerfully resonate with both loyal fans and motorsport professionals alike, reflecting their ambition and drive for success.

Solution: We developed a distinctive brand identity where iconography, typography, and imagery all played crucial roles. We designed a bespoke typeface featuring speed-influenced accents, which imparts a perception of forward momentum. This was combined with a bold colour palette of black, silver, and vivid fluro red, uniting adrenaline-fuelled sports with impactful design. Our approach aimed to create something truly unique, yet enduring, ensuring the brand would stand the test of time.

Outcome: The result is a striking and dynamic identity that authentically represents Hitech GP’s passion and hunger for success. This new brand positions them strongly within the highly competitive motorsports arena, effectively communicating their drive and professionalism to a global audience of fans and industry experts.