Brand, print and signage for Orchard Homes

Focusing on outstanding quality and distinct developments.

Challenge: Orchard Homes, a renowned developer in the heart of Norfolk, sought a new brand identity. The challenge was to accurately represent the exceptional quality and prestige of their exclusive collections of stunning countryside homes, which feature high-quality specifications and picturesque development plans.

Solution: We crafted a sophisticated logotype that subtly integrates an ‘Orchard’ apple within the negative space of the ‘A’, reflecting their name and heritage. A traditional, refined colour palette was then employed across a complete set of new brand guidelines, which also provided guidance on a more exclusive tone of voice. New signage, van livery, and marketing assets were also developed to ensure consistent application of the refreshed brand.

Outcome: The new brand identity significantly improved Orchard Homes’ image and buyers’ perceptions of them as a prestigious regional developer. The cohesive and refined branding effectively communicates the outstanding quality and distinct nature of their developments, reinforcing their position in the luxury property market.